In celebration of its fifth anniversary, ALAT By Wema, Africa’s first digital bank, has launched the #BeAudacious campaign.
In a release, Wema Bank stated: “The #BeAudacious campaign, spearheaded by Brand Ambassador and prominent African musician Davido, saw ALAT In an effort to place Nigeria in the Guinness Book of World Records for yet another first in the financial services industry, Wema set a goal to open one million new accounts in a 24-hour period.
As financial analysts, marketers, brand experts, and social and lifestyle influencers on social media platforms participated in a variety of conversations about the historic action, the disruptive endeavor swiftly gained widespread attention and rocked the world.
In addition to the goal to set a world record, the #BeAudacious campaign served as a way to thank Nigerians and customers for their steadfast brand affinity and commitment to ALAT By Wema over the company’s five years of operation. As a result, participants in the daring 24-hour move received incredible rewards, such as airtime and data.
Unbeknownst to the general public, the #BeAudacious campaign began two days prior on April 29 when enigmatic Red Boxes with prominent QR Codes appeared across the nation. The public was urged to take the risk and scan the codes using the #SpotTheRedBoxes in order to win delightful freebies.
Segun Adeniyi, Wema Bank’s Chief Digital Officer, commented on the initiative, saying it was intended to strengthen the bank’s relationship with its clients and honor their loyalty.
“We are grateful to our customers for this milestone,” he stated. We value their conviction and the unparalleled adoption of ALAT, our flagship digital bank that elevates lives and improves lifestyles outside of the traditional in-branch banking setting.
It is our unique method of giving back to our clients across the country and honoring the youth, inventiveness, and development of the ALAT By Wema brand, which has been a major player in Nigeria’s digital banking industry.
Adeniyi continued by saying that ALAT By Wema’s achievements over the last five years are a victory for Nigerians since they confirm the company’s boldness, limitlessness, timelessness, and inventiveness. It also reinforces that customer comfort and accessibility will continue to be at the heart of its business operations.
