In an industry where speed, reliability, and cost efficiency dictate business success, Olajumoke Aroyewun is leading a revolution in how e-commerce brands and SMEs manage logistics. As the co-founder behind Logisync, she is building a future where small businesses and online retailers no longer struggle with unpredictable deliveries, fragmented supply chains, and logistical inefficiencies that limit their ability to grow. Through a technology-driven, business-first approach, she has positioned the company at the intersection of smart logistics and sustainable business growth, ensuring that small enterprises have access to the same level of logistics intelligence as larger corporations.
Recognizing that logistics is not just about moving goods but about sustaining business growth, she played a crucial role in developing two core platforms under the company; SwiftShip and OptiRoute, both designed to eliminate inefficiencies, reduce costs, and ensure seamless logistics operations for businesses that rely on fast, scalable, and transparent supply chain solutions.
The first platform, SwiftShip, was created to tackle the biggest problem facing e-commerce brands and SMEs: unreliable last-mile delivery. Many businesses struggle with delayed shipments, high fulfillment costs, and lack of tracking visibility, leading to dissatisfied customers and lost sales. It streamlines last-mile logistics by integrating real-time shipment tracking, automated order management, and AI-driven delivery route predictions. Whether an online retailer is fulfilling local, nationwide, or cross-border orders, the system ensures that every package moves efficiently, on time, and at the lowest possible cost. Businesses using it experience fewer failed deliveries, reduced customer complaints, and better overall operational efficiency.
Beyond last-mile logistics, she understood that inefficient route planning and fleet coordination were major cost drains for businesses managing logistics operations at scale. This led to the development of OptiRoute, a smart fleet and route optimization system that analyzes demand, predicts the most cost-effective routes, and reduces transportation inefficiencies for businesses handling regular product movement. From wholesalers distributing bulk goods to suppliers managing repeat shipments, it automates delivery planning, minimizes fuel costs, and optimizes vehicle utilization to keep logistics expenses under control. Its predictive maintenance feature also ensures that vehicles are serviced before breakdowns occur, reducing unexpected disruptions and helping businesses maintain a steady, reliable supply chain.
With SwiftShip and OptiRoute, Logisync is solving logistics challenges at both the delivery and operational levels, ensuring that businesses can scale without worrying about logistics bottlenecks. Her leadership in bridging technology, logistics, and business efficiency has ensured that the company isn’t just a logistics provider, it’s a strategic growth partner for businesses looking to compete in fast-moving, logistics-dependent industries.
As demand for smart, data-driven logistics continues to rise, her forward-thinking solutions will play a critical role in shaping the future of e-commerce logistics and SME supply chains. Her ability to turn logistics from a cost-heavy burden into a competitive advantage has positioned the company as the go-to solution for businesses.
