Even in death, the legacy of iconic figures—spanning music, literature, and pop culture—continues to generate significant wealth. This year, some of the most celebrated artists, including Michael Jackson, Freddie Mercury, and Whitney Houston, have earned millions, thanks to their estates’ savvy management and strategic deals. As pop culture critic Chuck Klosterman remarked, “Dying is the only thing that guarantees a rock star will have a legacy that stretches beyond temporary relevance.”
According to Forbes’ 2024 report, which analyzed pretax earnings from October 1, 2023, to September 30, 2024, dead celebrity estates continue to capitalize on catalog sales, licensing deals, and new revenue opportunities. The ranking was based on data from Luminate and industry insights, revealing how estates leverage cultural influence to remain profitable. Here’s a closer look at 2024’s top-earning deceased celebrities:
1. Michael Jackson – $600 million
Michael Jackson’s estate led the list with an impressive $600 million, largely from a major catalog rights sale to Sony. His global appeal endures, with a successful Broadway musical and new shows planned in Hamburg for 2025.
2. Freddie Mercury – $250 million
Freddie Mercury’s estate reaped significant gains from the $1 billion sale of Queen’s music catalog, solidifying the lasting appeal of classics like “Bohemian Rhapsody.”
3. Dr. Seuss – $75 million
The timeless works of Theodor Seuss Geisel, including The Cat in the Hat and The Grinch, continue to generate substantial income from merchandise and collectibles.
4. Elvis Presley – $50 million
Elvis’ legacy thrives through Graceland tourism, music streaming, and licensing, although the estate faced a fraud attempt earlier this year.
5. Ric Ocasek – $45 million
The late lead singer of The Cars saw increased earnings through a deal with Primary Wave, expanding the reach of the band’s music catalog and brand.
6. Prince – $35 million
Prince’s estate keeps his music and Paisley Park legacy alive, though an ongoing legal dispute could impact a planned Netflix documentary.
7. Bob Marley – $34 million
Bob Marley’s influence endures with recent biographical projects and a cannabis partnership that aligns with his legacy.
8. Charles M. Schulz – $30 million
Creator of Peanuts, Schulz has seen his beloved characters gain a new following on social media, with Snoopy and Charlie Brown appealing to younger audiences.
9. Matthew Perry – $18 million
Royalties from Friends and his memoir have maintained Matthew Perry’s legacy, as fans continue to celebrate his candor about his life struggles.
10. John Lennon – $17 million
The Beatles legend benefits from continued global appeal, with the recent AI-restored track, “Now And Then,” captivating fans worldwide.
11. James Brown – $15 million
The estate of the “Godfather of Soul” is preparing his mansion for tourism, creating fresh income opportunities alongside his music catalog.
12. Arnold Palmer – $14 million
Palmer’s iconic beverage, produced by AriZona Beverages, remains a fan favorite, contributing to steady income through both classic and new flavors.
13. Whitney Houston – $13 million
Whitney Houston’s image is alive in Las Vegas, with themed slot machines that allow fans to engage uniquely with her legacy.
These earnings illustrate how cultural icons continue to shape and enrich the entertainment industry posthumously, with estates finding new ways to keep their legacies relevant. From brand partnerships to catalog sales, these celebrities demonstrate that lasting influence can indeed turn into enduring wealth.
