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Soaring Fees of Nigerian Music Artists Threaten Year-End Festivities as Organizers Consider Alternatives

As the festive season approaches, the rising appearance fees demanded by Nigerian music artists are raising concerns among event organizers, promoters, and corporate sponsors. The high cost of securing top musicians for performances could jeopardize the usual end-of-year celebrations, with some organizers contemplating turning to DJs and hypemen instead.

Economic challenges have led many businesses to cut back on event spending, and artists are now charging in foreign currencies, further straining budgets. Notably, major acts like Burna Boy, Wizkid, and Davido command fees upwards of ₦90-120 million for performances, often paid in dollars.

With businesses struggling and artists pricing themselves out of reach, some events in cities like Lagos may not take place this year. Prominent industry players have expressed concerns about the sustainability of these high demands, with many considering cost-effective alternatives like DJ-led events to engage audiences.

The inflated fees, coupled with the economic downturn, could lead to a shift in the entertainment landscape, as event organizers and fans alike explore more affordable options for the upcoming festive season.

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