PUMA has taken a bold step to strengthen its position in elite football by signing a major partnership with the Premier League. Starting from the 2025/26 season, PUMA will become the Official Ball Supplier, replacing Nike, which has held the role for years.
This deal marks a pivotal moment for PUMA, as it aims to elevate its brand on a global stage. The announcement, made on Monday, appeared on PUMA’s website, with additional details confirmed through a press release on BusinessWire.
PUMA and the Premier League Unveil Strategic Plans
PUMA will do more than just supply match balls. The company has committed to partnering with the Premier League on several key initiatives. These include grassroots football programs, large-scale marketing campaigns, and the Premier League Summer Series in the United States.
PUMA’s CEO, Arne Freundt, expressed excitement about the partnership, highlighting its significance in expanding the brand’s influence.
“The agreement with the Premier League, the most-watched football league in the world, is a major step in PUMA’s brand elevation strategy. With PUMA’s ball at the center of every match, we will create unforgettable moments for both players and fans.”
Since the Premier League reaches over 900 million homes in 189 countries, this partnership will significantly boost PUMA’s global visibility.
Strengthening PUMA’s Presence in English Football
PUMA has already built a strong presence in English football. The company sponsors Manchester City, one of the most dominant clubs in the league. Additionally, PUMA has endorsement deals with top players like Jack Grealish, Kai Havertz, and James Maddison.
Now, by securing this Premier League deal, PUMA will ensure that its brand remains highly visible on and off the pitch.
Richard Masters, Premier League’s Chief Executive, welcomed PUMA as the new ball supplier.
“We are excited to welcome PUMA as the Official Ball Supplier of the Premier League. Their global reach and commitment to excellence align perfectly with our values. We look forward to working together to inspire football fans across the world.”
With this statement, the Premier League confirmed that PUMA will play a key role in shaping the league’s footballing experience.
PUMA Prepares for a Landmark Season
PUMA will officially introduce its match ball in summer 2025. The company has promised to showcase state-of-the-art football technology, ensuring the highest quality for Premier League matches.
PUMA’s CEO, Arne Freundt, emphasized the company’s commitment to delivering top-tier products.
“We look forward to bringing our cutting-edge technology to the game. With our ball at the center of attention in this incredible league, we will create lasting memories for footballers and fans around the world.”
This partnership will also allow PUMA to work on various community projects, further cementing its status as a global leader in football innovation.
Conclusion
PUMA’s Premier League deal represents a massive step in the company’s football strategy. By replacing Nike, PUMA has positioned itself at the forefront of elite football.
With this deal, PUMA will not only gain maximum brand exposure but also set new standards in football technology and marketing collaborations. As the 2025/26 season kicks off, fans and players alike will witness the impact of this game-changing partnership.
