Nigeria’s entertainment industry continues to thrive, making significant strides across multiple sectors, from music and film to emerging markets like eSports. According to PWC’s 2023 Entertainment & Media Outlook report, key technological advancements, particularly the rollout of 5G internet, have given independent creators the tools to expand their reach both locally and globally.

Tech Advancements Fuel Creativity

The shift to 5G in Nigeria has empowered creators across the country, with faster and more reliable internet enabling the development of passion projects. The boom in streaming platforms, especially during the pandemic, also spurred new talent and ideas. This trend continues as more Nigerians have access to improved technology, allowing them to work independently and realize their creative visions.

Rise of eSports in Nigeria

One of the most exciting new trends is the growth of eSports in Nigeria. 2023 saw the inaugural Nigeria Esports Championship, hosted by Kucheza Gaming, attracting over 1,000 participants. Nigeria also received an invitation to compete in the Afro-Arab eSports League, marking the country’s entry into the global eSports scene. This surge in interest in gaming, alongside global games like poker, points to a new entertainment frontier in Nigeria.

Nollywood’s Global Expansion

Nollywood remains one of Nigeria’s most enduring entertainment pillars, producing films that resonate globally. Recent hits like King of Boys: The Return of the King (2021) and Oloture (2019) have not only captivated local audiences but also reached international viewers through platforms like Netflix. Nollywood is witnessing a revival of classic films like Living in Bondage: Breaking Free and RattleSnake: The Ahanna Story, blending nostalgia with fresh, innovative storytelling.

Nigerian Music on Global Stages

Nigeria’s music industry has arguably been its most successful entertainment export, with Afrobeat and Afropop gaining global traction. Artists like Rema, Wizkid, Burna Boy, and Teni have gained international fame, with chart-topping hits and collaborations with global superstars. Wizkid’s collaboration with Beyoncé on Brown Skin Girl and Burna Boy’s Grammy win for Best Global Music Album in 2021 highlight the global impact of Nigerian music.

With technology advancing and new sectors like eSports emerging, Nigeria’s entertainment industry is poised for even greater success, driven by a blend of innovation, cultural influence, and global collaborations.