The city of Lagos is buzzing with excitement as preparations are in full swing for the highly anticipated 2023 Olokun Festival, which will be graced by the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Ojaja II. The Chief Host and Convener of the event, Ambassador Yeye Lara Fashola, has emphasized that this year’s festival will highlight the importance of entertainment as a vital tool for preserving and promoting cultural heritage.

Scheduled for August 26, 2023, the Olokun Festival promises to be an extraordinary celebration, beginning with prayers and propitiations aimed at fostering economic growth and wealth. The event will delve into the spiritual and historical significance of Olokun, a revered deity in Yoruba mythology, known as the goddess of wealth, fertility, and the sea.

Speaking to newsmen, Ambassador Fashola noted that this year’s festival, themed “Entertainment is Culture,” underscores the deep connection between the arts—such as music, dance, and storytelling—and Yoruba traditions. She stressed that these elements have played a pivotal role in passing down the rich cultural heritage of the Yoruba people through generations.

“The theme ‘Entertainment is Culture’ underscores the vital connection between the arts, music, dance, and storytelling with our rich Yoruba heritage. By embracing the joy and creativity of entertainment, we strengthen our collective identity and keep our culture alive,” said Fashola.

This year’s festival is set to expand the frontiers of Yoruba cultural heritage, aiming to promote and celebrate the richness of the people’s culture in a grand and remarkable manner. Fashola expressed confidence that the 2023 edition will create an unforgettable celebration, leaving a lasting impact on all attendees.

Partnered with the Lagos State Government and LagosTourism, the festival aims to preserve and promote Yoruba culture. The event will showcase a captivating display of customs, traditions, and artistic expressions, celebrating the beauty and diversity of the Yoruba people.

The festival will attract dignitaries, cultural icons, traditional rulers, international tourists, and stakeholders from various sectors. Fashola affirmed that the event will serve as a platform for cultural exchange, fostering a deeper appreciation for Nigeria’s heritage and inspiring collaboration between diverse communities.