Jiji Nigeria, an online marketplace, has announced a commitment to alleviate the financial strain of rising inflation on small businesses across Nigeria. The company declared its intention to support small and medium enterprises (SMEs) by allowing them to connect with a broader customer base without incurring commission fees on sales, helping them retain more revenue.

According to Jiji, removing commission fees will allow SMEs to reach more customers cost-effectively, fostering their growth despite challenging economic conditions. “Our platform will enable SMEs to connect with a wide range of customers without paying a commission,” the statement noted, emphasizing the importance of giving local businesses a no-cost opportunity to access the market.

The platform also offers unique features, such as direct communication tools, to help businesses establish strong relationships with customers. Jiji’s integrated voice calls, messenger chat boxes, and WhatsApp integration allow businesses and customers to interact directly, promoting seamless negotiation and increasing customer satisfaction. “Jiji serves as a platform for direct interaction between businesses and customers, enabling business owners to control the sales process and build trust without intermediaries,” the statement added.

Director of African Operations at Jiji, Yuliy Shenfeld, highlighted the company’s commitment to supporting SMEs through strategic partnerships and commission-free operations. He noted, “Our focus on building strong customer relationships and providing a commission-free platform empowers entrepreneurs to thrive despite economic headwinds.”

Jiji also enables businesses to link their websites and social media pages to their profiles, offering customers easy access to further explore brands online, fostering transparency, and potentially encouraging repeat business. With these initiatives, Jiji aims to help local businesses navigate inflationary pressures and sustain growth across Nigeria.