itel Nigeria’s 3x Superstar competition, designed to promote arts and culture among Nigerian university students, recently concluded with a grand finale in Ikeja. The event brought together students from the University of Lagos, Yaba College of Technology, and Federal College of Education, Technical, Akoka, for a celebration of student talent in dance, rap, and singing.

itel’s Marketing Manager, Oke Umurhohwo, explained that the tour aimed to discover and showcase young talents across various campuses while promoting itel’s youth-focused brand and their latest smartphones, the itel P38 and P38 Pro, both of which feature 3x faster charging and long battery life. The 3x Superstar campus tour kicked off in June and reached institutions such as Adeyemi College of Education, Federal College of Education in Abuja, Kano State College of Education, Federal Polytechnic Nassarawa, and Delta State University.

Through auditions held at each campus, winning students were awarded brand-new itel P38 smartphones, itel laptops, TVs, accessories, and other prizes. Partners supporting the event included Google, Sycamore, Acomart Media, Fanice, and Smoov Chapman. Music icon and itel brand ambassador Olamide headlined the finale, making the event an energetic celebration of Nigerian youth culture and talent.