On Monday, Google revealed the results of its 2023 “Year in Search” for Nigeria, highlighting the most popular searches that captivated the nation’s interest over the year. The annual report provides a glimpse into the trending topics, questions, personalities, musicians, and events that Nigerians were most curious about.
The findings indicate a significant focus on lifestyle, local politics, and entertainment. Among the top trending personalities were actress Moyo Lawal, politician Peter Obi, and rapper Oladipupo Oladimeji, aka Oladips. In the music category, Asake emerged as the most searched musician in 2023, followed by Khaid and Shallipopi. Asake’s hit track “Lonely at the Top” also claimed the top spot in the trending songs category.
Entertainment was a major theme for Nigerians in 2023, with popular searches including the hit series “Gangs of Lagos,” the movie “Shanty Town,” and lyrics to the song “Soso.” The loss of notable figures, such as singer Mohbad, actor Murphy Alabi, and film producer Saint Obi, further dominated search trends, with Mohbad’s passing becoming the most searched news topic in the country.
Nigerians also turned to Google to explore pressing political and economic issues, asking questions like “Who is the winner of the 2023 presidential election?” and “What is fuel subsidy?” This underscores the public’s engagement with the nation’s political landscape and economic challenges throughout the year.
Google’s “Year in Search” offers a unique snapshot of Nigeria’s diverse interests and the topics that shaped conversations in 2023.
