Nigeria’s tequila-flavoured beer, Desperados, has been announced as a key sponsor for the prestigious Soundcity MVP Awards, slated to take place tomorrow at the Eko Convention Centre in Lagos. Known for showcasing the finest of African music and artistry, the Soundcity MVP Awards recognizes the creativity, talent, and hard work of African musicians, offering global audiences access to premium entertainment and highlighting the growing influence of the African entertainment industry.

Desperados, a brand known for delivering thrilling and disruptive experiences through music, art, and intimate events, is continuing its commitment to Nigerian consumers with this partnership. Speaking on the collaboration, Kola Akintimehin, Senior Brand Manager for Flavoured Beers at Nigerian Breweries Plc, expressed excitement about supporting the event, which encourages Nigerians to be bold in their expressions and aspirations.

“Nigerians are globally recognized as fun-loving people, and their cultural expressions are richly artistic. As a consumer-centric brand, Desperados is dedicated to providing Nigerians with premium and memorable experiences that challenge them to think creatively and become better versions of themselves. We are thrilled to bring back the Soundcity MVP Awards after a short break, especially during an era when African art is breaking new global frontiers,” Akintimehin stated.

The 2023 Soundcity MVP Awards will feature 15 categories, including Best New MVP, African Artist of the Year, Best Collaboration, Listener’s Choice, Viewer’s Choice, Digital Artist of the Year, and African DJ of the Year, among others.

The night promises electrifying performances from top African artists such as Rema, Oxlade, Dbanj, Vector, Ladipoe, Blaqbonez, Phina, Bad Boy Timz, Mohombi, Black Sherif, Kaligraph Jones, Lasmid, Spyro, and Magixx. Past editions of the awards have seen remarkable performances by icons like Davido, Tiwa Savage, and Joeboy.

The event, backed by Desperados, is expected to deliver an unforgettable experience while celebrating the achievements of African musicians and inspiring future talent.