The popular reality TV show ‘Celebrity Housemates’ is shifting its focus after completing just one season. The company behind the show, Heartlink Ventures Ltd, has decided to discontinue the original project and take things in a new direction.

In a recent interview with the press in Lagos, Bolatito Adebola, spokesperson for Heartlink Group, the parent company of ‘Celebrity Housemates,’ explained that the brand is moving forward with a fresh focus. The Facebook page for ‘Celebrity Housemates’ is being rebranded as ‘Nigeria on the Go’ (Naija on the Go).

The new brand will now center around promoting Nigerian culture, covering areas like news, food, fashion, music, and more. Even with this change, the management team remains the same.