MultiChoice Group has strategically appointed Dr. Busola Tejumola as its new Executive Head of General Entertainment Channels, reinforcing its commitment to leading African content across its DStv and GOtv platforms.
The announcement surfaced on Tejumola’s LinkedIn profile on Tuesday, signaling a key leadership transition at the pay-TV giant, which commands a vast presence throughout sub-Saharan Africa.
A Strategic Role in Localized Entertainment
This new position places Dr. Tejumola at the core of MultiChoice’s efforts to intensify its delivery of localized and authentic entertainment experiences. Having already demonstrated significant success in a similar capacity, she previously held the position of Executive Head of Content and West Africa Channels. During that tenure, she was instrumental in shaping the company’s content strategy specifically tailored to West African audiences.
Dr. Busola Tejumola: A Profile of Deep Experience
Dr. Tejumola brings over ten years of experience within MultiChoice, equipping her with profound institutional insight. She joined the company in 2012 as a Consumer Insights Manager, where she leveraged data analytics to monitor audience behaviors and inform critical business decisions.
Progressing through the ranks, she led the Strategy and Insights team before becoming the General Manager of Production at Africa Magic. In this influential role, she managed some of Africa’s most popular productions, including the widely acclaimed Big Brother Naija, Tinsel, Ajoche, and the prestigious Africa Magic Viewers’ Choice Awards (AMVCA).
Her rise underscores MultiChoice’s evolving emphasis on content that prioritizes audience preferences and local storytelling.
Commitment to Business Sustainability and Audience Satisfaction
On her LinkedIn profile, Tejumola articulated her steadfast dedication: “My consistent focus has been the business sustainability and profitability of MultiChoice Nigeria, with content at the forefront.” She further emphasized that “delivering on customer expectations through quality data and deep local understanding remains key” to her approach.
Her leadership extends beyond programming to encompass content planning, production oversight, forging strategic partnerships, and nurturing talent within the African entertainment ecosystem. MultiChoice credits her with helping to enhance the viewing experience for more than 20 million subscribers across the continent.
Robust Educational Background
Dr. Tejumola’s academic credentials are equally impressive. She holds a Ph.D. in Management Information Systems from Brunel University London, a master’s degree from the University of Surrey, and a bachelor’s degree in Computer Science from Nigeria’s University of Ibadan. Additionally, she completed senior leadership training at Duke Corporate Education, reinforcing her managerial and strategic expertise.
Facing Industry Competition with Strong Regional Leadership
Her appointment arrives as MultiChoice confronts escalating competition from both global streaming giants and burgeoning local platforms. In response, the company has made it a priority to deepen its regional content offering and fortify leadership with seasoned content professionals.
Tejumola’s promotion reflects a broader industry trend to empower executives who possess deep content experience and a strong understanding of market demands. MultiChoice aims to align its programming decisions more closely with audience preferences, ensuring relevance amid rapidly shifting consumer behavior.
Future Outlook: Elevating African Stories
With Dr. Tejumola now at the helm of general entertainment channels — including the flagship Africa Magic bouquet — MultiChoice is clearly doubling down on African narratives told by African creators. Her expertise will prove vital as the company navigates the next stage of growth, focusing on original, culturally resonant content that captivates millions of viewers.
In sum, this leadership move signals MultiChoice’s continued dedication to championing African entertainment, leveraging local talent and stories to sustain its market dominance in an increasingly competitive landscape.
