Nigeria’s music industry is thriving, attracting artists from around the world. With its rapid growth, it’s now one of the fastest-growing music industries globally, after the United States. International attention has been drawn to Nigeria’s music scene, with Jay-Z’s company seeking new talent and Roc Nation showing interest in established artists like Ice Prince.
13 Essential Ingredients for Success
To make it in Nigeria’s music industry, consider the following:
First, create a catchy stage name that stands out. Change your ordinary name into something unique, like Davido or D’banj.
Second, use Autotune to enhance your voice, even if you’re not a skilled singer. Many successful artists have used this technique.
Third, craft a memorable chorus with keywords and repeat them throughout the song. This helps make your song more engaging and catchy.
Fourth, use pidgin English into your music to connect with the average Nigerian listener.
Fifth, prioritize quality audio production. Invest in a good studio, mixing, and mastering to sound professional.
Sixth, maintain a physically fit appearance, essential for performances and music videos.
Seventh, show some skin during performances to engage your audience, but be mindful of your image.
Eighth, generate controversy to stay in the headlines. This can include provocative statements, social media feuds, or sensationalized personal life.
Ninth, create a distinctive slogan or catchphrase, like Iyanya’s “Your waist” or D’banj’s “Kokolet.”
Tenth, establish a professional online presence with a customized logo, website, and consistent branding across social media platforms.
Eleventh, collaborate with well-known artists to boost your credibility.
Twelfth, be willing to invest in promotion, paying producers, OAPs, social media publicists, and other industry professionals to get your music noticed.
Finally, leverage social media for online promotion and awareness.
By following these guidelines, aspiring artists can increase their chances of success in Nigeria’s competitive music industry.
