Eniola Ajao’s latest film, Owambe Thieves, has burst onto the Nigerian cinema scene with an impressive debut, earning a remarkable ₦53.6 million in its first weekend. Premiering across cinemas on Easter Friday, the crime-infused drama has immediately staked its claim as a box office contender, second only to the reigning chart-topper, Labake Olododo, which continues to dominate after four consecutive weekends at number one.
A Tale of Struggles, Desperation, and Consequences
Directed by Adeoluwa Owu, whose previous works include A Tribe Called Judah and Jagun Jagun, the film follows Cheta and Lola, a young couple grappling with poverty and the responsibilities of raising a newborn amidst one of Nigeria’s harshest economic downturns. Faced with overwhelming hardship, they make a risky decision that pulls them into a treacherous world of deceit, ambition, and irreversible consequences.
A Glamorous Premiere with Cultural Richness
The premiere, held on Sunday, April 13, at Circle Mall in Lagos, was more than just a red carpet affair—it was a celebration of Nigerian culture. Attendees showcased stunning displays of traditional attire, from vibrant aso ebi fabrics to ornate gele headwraps and majestic agbadas. The event embodied the essence of an authentic owambe (lavish party), perfectly echoing the film’s title and setting.
Ajao’s Rise Through Nollywood’s Ranks
Owambe Thieves represents a significant milestone in Eniola Ajao’s creative journey. Since making her acting debut in 2004 with the movie Ìgbà Aìmọ̀, Ajao has built a reputation for compelling performances in films such as Eniola, Erin Orin, Daramola, The Vendor, and Yeye Alara. In 2015, she earned a Best Supporting Actress nomination at the Ajao Awards, further solidifying her status as a leading Nollywood talent.
However, Ajao’s impact goes beyond acting. As a producer and executive producer, she has shown creative vision and commercial prowess. Her fantasy epic Beast of Two Worlds (Ajakaju), released in 2024, grossed more than ₦200 million in Nigerian cinemas and won praise for its ambitious storytelling and production scale.
Cultural Commentary Beneath the Crime Drama
Although Owambe Thieves presents a high-stakes criminal narrative, Ajao notes that the film also explores deeper societal themes. “Anyone who has ever been to a Nigerian party will recognize the spectacle—the need to show off, the hidden dramas behind the glamour, and the tension that simmers beneath the surface,” she explained.
The film offers more than action; it reflects the nuances of survival and societal pressure, showing how desperate circumstances can force individuals into morally ambiguous choices. By weaving cultural celebration with sharp commentary, the film delivers both entertainment and insight.
A Collaborative Effort with Strong Distribution Support
Owambe Thieves was co-produced by Barbara Babarinsa and distributed by FilmOne Entertainment, one of Nigeria’s leading cinema distributors. The collaboration ensured wide visibility and access, helping the film gain early momentum at the box office.
Despite launching in a competitive release window, the film has managed to distinguish itself as one of Nollywood’s standout April releases. With strong word-of-mouth and cultural appeal, it continues to draw attention from both critics and audiences.
Box Office Rankings: A Strong Contender Emerges
While Labake Olododo continues its impressive streak at the top of the Nigerian box office with a cumulative gross of ₦224.9 million, Owambe Thieves has firmly positioned itself as a top-tier contender. Its blend of emotional depth, social realism, and visual spectacle has captivated viewers across the country.
The film’s opening performance also highlights the growing demand for original, locally-driven narratives that balance commercial appeal with cultural authenticity.
Looking Ahead: Will Owambe Thieves Sustain Its Momentum?
As audiences continue to embrace the film, the big question remains—can Owambe Thieves maintain its box office momentum in the coming weeks? With additional screenings, positive buzz, and a relatable story that resonates with everyday Nigerians, the film appears poised for a strong run.
More than just a cinematic experience, Owambe Thieves affirms Eniola Ajao’s position as both a creative force and a box office magnet in Nollywood. As 2025 unfolds, the film stands as a compelling example of how stories rooted in Nigerian realities can achieve commercial and critical success.
