The 2022 New Media Conference, themed “The Viral Economy,” brought together influencers and industry leaders in film, fashion, and arts to discuss how to harness viral media for growth.

Key takeaways:

– New media has revolutionized communication, offering borderless reach and visibility.

– Viral media has both positive and negative sides, amplifying right and wrong conversations.

– Creatives should use new media to expand their business, not just seek virality.

– Authenticity and unique identity are crucial in standing out on social media.

– Storytelling and targeted content curation are vital for effective PR.

– The legal system needs improvement to support creatives and protect their work.

Panelists:

– Noble Igwe (Filmmaker, PR, and Founder, 360Nobs)

– Jennifer Ukoh-Osamwonyi (PR Manager, Showmax Nigeria)

– Anita Adesiyan (PR expert and Country Manager, MTV Shuga Nigeria)

– Laide Daramola (Media Executive and Filmmaker)

– Sarah Sanni (Muralist, Ceracerni Art Hub) The conference emphasized the importance of using new media to effect positive change and contribute meaningfully to society