As the new year unfolds, Nigerian influencers are poised to continue making waves on social media, particularly on Instagram. With their massive following and diverse niches, they are expected to shape public opinion and promote brands to a global audience.

Five influencers to watch out for in 2021 are:

1. Adaobi Okonkwo – Culinary enthusiast and creative director of Dobbyssignature.com, showcasing Nigerian cuisine and lifestyle.
2. Ronke Edoho – Certified Nutrition and Clinical Weight Loss specialist, sharing wholesome recipes and wellness tips.
3. Salimon Oluwatosin Sandra – Fashion entrepreneur and CEO of Cassierhair Brand and Cassiefashionistas, offering fashion and beauty expertise.
4. Sisi Yemmie – Food and lifestyle blogger, sharing perspectives on motherhood, relationships, beauty, and style.
5. Nosa and Folly (Eat.Drink.Lagos) – Reviewing Lagos restaurants, guiding followers on where to dine.
6. These influencers have gained significant traction and are expected to expand their reach in 2021, making them valuable partners for brands seeking visibility.