Renowned Nigerian singer and entrepreneur, D’Banj, has taken another step in his mission to empower African creatives by appointing rising stars, Nasboi and Berry Tiga, as brand ambassadors for his music tech enterprise, CREAM Platform.
According to the legendary entertainer, these new ambassadors symbolize the essence of CREAM’s vision—giving independent talents the necessary tools to thrive in the entertainment industry. Speaking at a press conference during the week, D’Banj reiterated the platform’s commitment to bridging the gap between talented individuals and the resources they need to excel.
A Platform for African Talents
CREAM, which stands for Creative Reality Entertainment Art and Music, is a pioneering music-tech platform that leverages digital solutions to help independent artists gain visibility, funding, and professional support. Since its inception, the initiative has been instrumental in discovering and promoting new talents across Africa.
D’Banj explained that the platform’s offerings include:
- MTN Best of the Streets Competition – A talent hunt designed to give undiscovered musicians a chance to showcase their craft.
- Talent Management, Distribution, and Publishing – Services that provide structured career development for artists.
- Funding and Grants – Financial support to help musicians and creatives produce and promote their work.
The singer emphasized that CREAM ensures inclusivity by reaching talents even in the most remote areas through its official website and a dedicated MTN USSD code, which enables artists to submit their content with a simple dial on their mobile phones.
Content as the “New Crude Oil”
D’Banj, fondly called the “Koko Master”, has long been an advocate for content creation as a wealth-generating industry in Africa. He reiterated his belief that content is the new crude oil, adding that the CREAM Platform is the first “Do-It-Yourself” (DIY) platform created by Africans, for Africans.
“This is more than just a platform; it is a community, ecosystem, and one-stop shop for talent discovery, digital distribution, and access to funding. CREAM is the gateway to the heart of Africa’s creative industry,” he stated.
Why Nasboi and Berry Tiga?
D’Banj explained that the selection of Nasboi and Berry Tiga as brand ambassadors was a strategic move, as both artists embody the essence of what CREAM stands for.
Nasboi, originally a content creator and social media comedian, successfully transitioned into music without signing a record label deal. His rise to fame has made him an inspiration to independent artists, proving that raw talent and strategic self-promotion can lead to success in the industry.
Similarly, Berry Tiga has a personal connection to the platform. He first uploaded his music on CREAM when he was just 16 years old while still a student. Over time, his talent and perseverance have propelled him to become one of the platform’s biggest success stories.
“Nasboi has proven that you don’t have to sign a record deal to make it in the music industry. He is living proof that success is possible for independent artists. Likewise, Berry Tiga’s journey started on CREAM Platform when he was just a teenager, and today, he stands as a testament to the platform’s impact on young creatives,” D’Banj explained.
The Future of CREAM Platform
With the appointment of these new ambassadors, D’Banj aims to expand the reach and impact of CREAM Platform, ensuring that more emerging artists benefit from its resources.
Industry experts have lauded the initiative, acknowledging its potential to revolutionize talent development in Nigeria and beyond. Many young creatives face financial and structural challenges when trying to break into the entertainment industry, and CREAM seeks to bridge that gap by offering funding, distribution, and career-building opportunities on a digital scale.
By combining technology, mentorship, and financial support, the CREAM Platform is positioned to be a game-changer in Africa’s music and entertainment industry—a true hub for discovering and nurturing independent artists.
With Nasboi and Berry Tiga now serving as faces of the platform, their influence and personal success stories will likely inspire many young talents to take advantage of the opportunities that CREAM offers.
As D’Banj continues to drive this innovative movement, it is evident that he is not only a music icon but also a visionary entrepreneur shaping the future of African entertainment.
