Migo Mobile, a new entrant in Nigeria’s mobile device market, has officially commenced operations with a mission to bridge the country’s digital gap. The company aims to provide affordable, high-quality smartphones and laptops to Nigerians, ensuring that even those with limited financial resources can access reliable digital devices.
Commitment to Affordability and Quality
At the official launch event in Lagos, George Evans, the Managing Director and Chief Executive Officer of Migo Mobile, emphasized the company’s dedication to offering both affordability and quality. He highlighted that the brand’s primary focus is on the average Nigerian who struggles to afford premium smartphones. “We want to provide a device that is not only affordable but also of high quality,” Evans stated.
Innovative Financing through Partnership with Credit Direct
To make this vision a reality, Migo Mobile has partnered with Credit Direct to offer a buy-now-pay-later scheme. This initiative allows customers to make a 30% down payment for a device and spread the balance over six months, ensuring that financial constraints do not limit access to technology. “The partnership with Credit Direct is a game-changer. It enables us to offer flexible payment options, making it easier for Nigerians to own a quality device,” Evans mentioned.
Plans for Local Manufacturing
Beyond affordability, Migo Mobile has ambitious plans to localize production by establishing manufacturing facilities in Nigeria within the next 24 months. This move is expected to reduce costs, create jobs, and contribute to Nigeria’s economic growth. “We want to create employment opportunities for Nigerians and contribute to the country’s economy,” Evans noted.
Customer-Centric Policies
The company has also introduced customer-centric policies, including a 12-month warranty and a repair service to ensure after-sales support. “We understand that our customers want peace of mind when they purchase a device. That’s why we’re offering a 12-month warranty and a repair service that’s second to none,” Evans added.
Enhancing Digital Accessibility
Joseph Osodi, the Head of Key Accounts Management at Credit Direct, emphasized that the financing option is designed to boost financial inclusion while making high-quality devices more accessible. “We are offering convenience, peace of mind, and luxury at your doorstep,” Osodi said. He continued, “Our goal is to enable Nigerians to access credit facilities that improve their standard of living.”
Conclusion
Migo Mobile’s launch marks a significant shift in Nigeria’s mobile market, offering affordable, locally produced devices with strong customer support to bridge the digital divide. The company’s initiatives are poised to make a substantial impact on digital accessibility and economic growth in Nigeria.
