Access Bank Plc is aiming to expand its XclusivePlus premium lifestyle offering to 100,000 subscribers by the end of the year, positioning the product as a key driver in its strategy to deepen customer relationships. Launched in October 2018, XclusivePlus currently boasts 11,000 subscribers and offers an array of exclusive services and privileges designed to cater to the bank’s high-net-worth clients.
The XclusivePlus package provides a comprehensive suite of benefits, including access to more than 800 premium lounges across the globe and 36 dedicated lounges within Nigeria, located both in branches and major airports. Other perks for subscribers include complimentary multi-travel insurance and medical assistance, free monthly and quarterly movie tickets, and an automatic upgrade to the Visa Signature card, which offers additional financial and travel-related benefits.
Speaking at a media briefing, Dolapo Orelaja, Head of Consumer Proposition at Access Bank, explained that the introduction of XclusivePlus was driven by research that revealed a growing trend among the bank’s customers toward increased spending on luxury experiences, travel, and high-end products. She noted that the lifestyle offering was specifically crafted to meet the evolving needs of the bank’s affluent customer base.
Orelaja expressed confidence that Access Bank would exceed its target of 100,000 subscribers by December, bolstered by the recent merger with Diamond Bank, which will allow the institution to broaden the reach of its unique proposition. “With the merger, we’re ensuring that more of our customers can experience the value and exclusivity of this proposition. We’re committed to enhancing our customer relationships and adding value through tailored services like XclusivePlus,” she stated.
As Access Bank continues to focus on delivering exceptional service and personalized banking experiences, the XclusivePlus offering is expected to play a significant role in reinforcing the bank’s position as a leader in premium banking solutions in Nigeria.
