The wildly popular reality TV sensation, Big Brother Naija, is set to make a grand return later this July for its highly anticipated tenth season. MultiChoice Group, the franchise’s producers, revealed the details at a press conference held in Lagos on Wednesday, promising that this milestone edition would be the most ambitious yet, offering a jaw-dropping N150 million grand prize—the biggest in the show’s history.

According to Busola Tejumola, Executive Head of General Entertainment at MultiChoice, this new season represents more than just a continuation of a beloved series; it marks a significant cultural milestone. “This is more than a television show. It’s a cultural phenomenon that has redefined the landscape of African entertainment,” she declared.

Double Premiere Weekend Set to Launch Season 10

To kick off this landmark season, the premiere will span two nights—Saturday, July 26, and Sunday, July 27, 2025. Long-time and fan-favorite host, Ebuka Obi-Uchendu, will return to guide both viewers and housemates through 10 weeks of gripping gameplay, personal evolution, intense rivalries, dramatic alliances, and nonstop entertainment. The final episode and winner reveal are scheduled for Sunday, October 5.

While MultiChoice has kept the theme of Season 10 tightly under wraps, it has hinted at a “revamped format” that will inject a “fresh wave of excitement” into the already dynamic show. The company promises that this upcoming season will not only raise the entertainment bar but also engage a broader audience, pushing the envelope of what local reality TV can achieve.

How Housemates Were Selected

As tradition dictates, the selection of housemates followed a nationwide call for auditions. Thousands of aspiring contestants answered the call when online registration opened from May 3 to May 7. Successful candidates were then invited to participate in physical auditions held across three major Nigerian cities—Lagos, Abuja, and Enugu—between May 16 and May 18. This comprehensive selection process aimed to curate a cast filled with “engaging and dynamic personalities” that accurately reflect the diversity and vibrancy of Nigerian youth.

This year’s housemates, according to the producers, are expected to bring an extraordinary mix of personalities, talents, and stories that will resonate deeply with a wide range of viewers across Africa and the diaspora.

50% Prize Increase Reflects Show’s Growth

The new grand prize of N150 million represents a massive 50% increase over last season’s N100 million reward, reflecting the show’s growing influence and commercial appeal. Season 9, titled Big Brother Naija: All Stars, featured a nostalgic twist by reuniting former housemates from previous seasons in a competition filled with familiar faces and high stakes.

The All Stars edition delivered one of the most successful seasons in franchise history, featuring elevated production values and intense storytelling that captivated audiences across the continent. That success has set the bar even higher for this upcoming season, with fans now eagerly awaiting the debut of new twists, house dynamics, and game strategies.

Big Brother Naija’s Impact on African Pop Culture

Tejumola emphasized the broader significance of Big Brother Naija, not just as a form of entertainment but as a cultural force. “Big Brother Naija has given voice to a new generation of creatives. It’s homegrown entertainment done at scale, with intention and ambition,” she explained.

Over the years, the show has served as a launchpad for numerous stars in the entertainment, fashion, and influencer industries. Alumni from previous seasons have gone on to become actors, musicians, brand ambassadors, entrepreneurs, and media personalities, thereby contributing to the growth of Nigeria’s creative economy.

For many aspiring creatives, appearing on Big Brother Naija is now seen as a powerful stepping stone toward fame, financial independence, and long-term relevance in the competitive entertainment landscape.

Viewers Can Expect Elevated Production and Storytelling

Season 10 is expected to build on the show’s established strengths while introducing fresh elements that keep the content unpredictable and compelling. MultiChoice hinted that the production team has made significant upgrades behind the scenes—from house design and technical setup to gameplay formats and viewer interaction tools.

In line with global reality television trends, the show’s producers have worked tirelessly to ensure that this edition remains locally rooted while achieving international standards. With its strong viewership base in countries like Ghana, Kenya, South Africa, and the UK, Big Brother Naija continues to represent the cutting edge of African reality entertainment.

Anticipation Reaches Fever Pitch

As the launch date draws near, anticipation among fans has reached a fever pitch. Social media is already buzzing with speculation about potential housemates, theme predictions, and rumored twists. With N150 million on the line, viewers are expecting nothing short of electrifying gameplay, high-stakes competition, and unforgettable moments.

The show will once again air on dedicated DStv and GOtv channels, with supplementary content such as diary sessions, behind-the-scenes footage, and exclusive interviews available on online platforms. This multi-platform strategy ensures fans can stay connected with the show in real time, regardless of their location.

A Decade of Defining Entertainment

From its debut season to its now-iconic tenth installment, Big Brother Naija has evolved into much more than a television program. It has become a defining platform in the African entertainment space—a space that celebrates authenticity, storytelling, and the power of real human connection.

With a decade of experience, a record-breaking prize, and a promise to outdo every season before it, Big Brother Naija Season 10 is poised to once again dominate headlines, set social media on fire, and redefine what’s possible for homegrown entertainment in Africa.

As fans count down the days to July 26, one thing is certain: the upcoming season of Big Brother Naija will be bigger, bolder, and more unforgettable than ever.