Former Big Brother Naija housemate and entrepreneur Thelma Ibemere Lawson has spoken candidly about the financial realities she faces following her stint on the popular reality television show.

The ex-housemate, who rose to fame during the 2019 edition of BBNaija, revealed that sustaining her public life and managing a business in Nigeria’s current economic climate has proven more difficult than anticipated.

In a heartfelt social media post and public remarks, Thelma stated that the transition into celebrity life comes with significant pressure — both financially and emotionally.

“This new life is expensive,” she said. “You don’t see all the hidden costs until you’re fully in it.”

Business Setbacks and Betrayal

Thelma also disclosed a troubling incident involving one of her staff members who allegedly stole ₦800,000 from her business operations.

The betrayal, she said, was a significant blow to her entrepreneurial journey, compounding the challenges of running a small business in an unpredictable economy.

“It’s not just about being in the limelight,” she added. “You face real-world issues — theft, setbacks, people you trust taking advantage of you.”

Thelma, who owns a skincare brand and is also a single mother, emphasized that life after BBNaija is not as glamorous as it appears on social media.

Cost of Living Crisis Hits Hard

Her remarks come against the backdrop of rising inflation, increasing costs of rent, utilities, and essential commodities across Nigeria.

Economic analysts have noted that small business owners and middle-income earners, including those in the entertainment industry, are feeling the pinch.

Thelma’s experience reflects the broader reality many Nigerians face — that even public figures are not insulated from the country’s harsh economic conditions.

Fame vs. Reality: A Cautionary Tale

For many reality TV stars, the sudden rise to fame often comes with public expectations that may not align with their financial realities.

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Thelma’s story adds to a growing list of former BBNaija housemates who have spoken out about the pressures of maintaining an image of success.

Her candidness has been met with both empathy and support from fans and industry insiders who view her revelations as an important reminder that social media perception often differs from lived experience.