Assetrise Limited launched its landmark Ilu Aseyori Agro Smart City in Onigbedu, Ogun State—while cementing its vision for agricultural transformation by naming veteran Nollywood star Sola Sobowale as brand ambassador. The event highlighted the company’s commitment to sustainable farming, economic empowerment, and cultural connection across Nigeria and Africa.
Sola Sobowale: Known, Trusted, and Agriculturally Rooted
Sola Sobowale, a screen legend best known for roles in King of Boys, The Wedding Party, and Super Story, brings widespread recognition and cultural integrity to the brand. At the launch, she shared a heartfelt message:
“I don’t stand for just anything. I go for the best. That’s why I’ve stood with Toyota… now I’m proud to stand for what goes into your mouth… what you eat is who you are. Assetrise represents quality, integrity, and purpose—and that’s why I love it.”
Echoing a personal connection to agriculture, she recalled growing up on her father’s cocoa farm in Ondo State. She lamented today’s food insecurity and said, “We never lacked. But today, hunger is spreading—because we’ve neglected the land. Farming is life. Assetrise is reviving that life for our people.”
Sobowale’s deep-rooted reputation and agricultural ties give the campaign broad emotional resonance, reinforcing Assetrise’s message: purposeful land development builds community.
Illu Aseyori: A New Chapter for Agro‑Economic Growth
Ilu Aseyori—meaning “City of Prosperity” in Yoruba—is Africa’s first Agro Smart City, strategically designed to synchronize agriculture, housing, and innovation. The launch hosted esteemed guests including Mr. Olayiwola Taiwo (Chair, Ogun State Agriculture Development Corporation), Oba of Ajipatu Oba Akinbiyi, local dignitaries, and agricultural stakeholders.
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Mr. Taiwo expressed admiration for Assetrise’s achievements in Epe and Ado‑Odo Ota, calling the project “community-driven, government-supported—a model to follow.”
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Oba Akinbiyi welcomed the initiative, pledging full cooperation from the local community.
Assetrise Group Managing Director Oluwadurotimi Ojamamoye emphasized the project’s transformational potential:
“When we launched Palmrich Phase 1 in 2022, some doubted us. Today, palm trees are fruiting. This is real proof. Ilu Aseyori is our next bold step in building a nation that feeds and sustains itself.”
Integrated Districts: From Homes to Harvest
Ilu Aseyori spans five interconnected zones:
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Green Residential Zone – Eco-friendly solar-powered smart homes.
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Palmrich Estate – A large-scale oil palm plantation tied to export markets.
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Agro-Processing Hub – Packaging units, cold storage, and labs to minimize post-harvest losses.
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Agro‑Tourism Sector – Eco-lodges, cultural tours, and marketplace for local engagement.
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Animal Husbandry Area – Dairy, poultry, cattle, and aquaculture infrastructure.
These zones address critical national challenges—from Nigeria’s sluggish agricultural yields and chronic food imports to youth unemployment and housing shortages—by leveraging land, technology, and sustainable planning.
Palmrich Estate: Proven Success Across Phases
Planting story: Assetrise’s Palmrich Estate oil palm project started in Epe in 2022 and has expanded through eight phases now covering 8,000 hectares across Lagos, Oyo, and Ogun States. More than 11,000 participants—including Nigerians, diaspora professionals, retirees, and cooperatives—co-own and earn from structured farming yields.
Key partnerships support the initiative:
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NIFOR provides research, best practices, and disease prevention.
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Okitipupa Oil Palm Plc supports processing and farm-to-market linkages.
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NSE ensures engineering and infrastructure standards.
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AG Mortgage Bank enables financing for participants.
Market Trends Fuel Palm Prosperity
By December 2024, Nigerian palm oil prices had surged from ₦1.23 million to ₦2.47 million per ton, doubling value. In 2025, prices hovered around ₦1.23–₦1.35 million, driven by global biofuel policy such as Indonesia’s B40 mandate and tightening supply.
Globally, Malaysian palm oil futures rose by 5.4% in 2025, averaging RM 4,350/ton over the previous year’s RM 4,128. Analysts predict Nigerian prices may climb to ₦1.78 million/ton this year—validating Palmrich’s investment model as both sustainable and revenue-ready.
Sola Sobowale chimed in:
“If you come into my kitchen, you find Assetrise palm oil. It’s organic, original, has no odor, finger‑licking sweet—that’s why I use it, and why I believe in this brand.”
Limited Phase 8: Invitation to Prosperity
Palmrich’s Phase 8 is now open. Buyers receive titled land and become part of a model rooted in purpose, productivity, and passive income. Mr. Ojamamoye underscored:
“We’ve built the model. Now we call on Nigerians, Africans, and the diaspora to own something that feeds, earns, and matters.”
This limited offer invites individuals to engage in Nigeria’s agricultural resurgence and to build generational wealth tied to smart farming.
Strategic Vision & Call to Action
Assetrise’s dual approach—anchored by a smart‑agro community and championed by an agricultural icon—creates both cultural and financial narrative. With proven oil palm performance, industry-aligned partners, and strong market momentum, they invite stakeholders to invest in a future rich with possibility.
Registration and ownership details for Palmrich Phase 8 in Ilu Aseyori are available at https://ilu-aseyori.assetrise.com.ng/ or via 08023244444.
Final Thought
Assetrise is redefining agricultural investment beyond farmland—building integrated, sustainable communities that blend residential living, farming, processing, tourism, and livestock. Supported by Nollywood’s Sola Sobowale and tested through Palmrich’s success, Assetrise offers a model for agro-economic transformation. As they launch Ilu Aseyori, the question isn’t whether agriculture matters—it’s whether you’re ready to be part of the movement.
