During the Entertainment Week Lagos (EWL) 2023, held on December 14, the Minister of Art, Culture, and the Creative Economy, Hannatu Musawa, delivered a powerful address, highlighting the government’s unwavering commitment to advancing Nigeria’s creative industry. The event, dedicated to celebrating African creativity, provided Musawa with a platform to outline the administration’s plans to boost the nation’s thriving artistic and entertainment sectors.
Speaking to a wide array of artists, creators, and industry stakeholders, Musawa urged Nigerians to embrace their creative talents and diversity. She emphasised the potential of artistic expression to raise Nigeria’s global profile and shared her vision for the country’s future in the global creative economy. Musawa noted that while Nigeria’s global influence in music and entertainment is already established, there is significant untapped potential in areas such as architecture, design, gaming, and culinary arts.
“We at the Ministry of Arts, Culture, and the Creative Economy have been working tirelessly to create the right framework and different initiatives that will propel us beyond our current growth, leapfrogging us to a position of dominance in global cultural affairs,” Musawa stated, underscoring the need to tap into the broader spectrum of Nigeria’s creativity.
The minister encouraged public participation and collective effort to secure Nigeria’s lasting prominence in the global creative sphere. The initiatives outlined during her speech signaled a collaborative approach to redefining Nigeria’s cultural landscape, setting the country on a path towards becoming a global creative powerhouse. Musawa’s address marked a pivotal moment, reinforcing the government’s ambition to foster creativity and excellence as Nigeria embarks on a transformative decade of artistic innovation.