Ricard Pernod Out of 13,000 digital, TV, and outdoor advertisements in 75 markets, Nigeria, the local affiliate of Pernod Ricard, a world leader in wines and spirits, has won an award for producing one of the most well-liked advertisements.
The commercial for Martell Cognac, “Be The Standout Swift,” which stars well-known singer-songwriter and music producer “Davido,” won the worldwide award for the company. The advertisement was named number two among the Top 10 TV advertising at the Kantar Creative Effectiveness Awards 2022, with prizes spanning nine markets and eight categories.
The top provider of data-driven insights and consulting services worldwide is Kantar. The business has been honoring the most influential advertisements as determined by consumers for the last three years through the Kantar Creative Effectiveness Awards.
The winning advertisements were determined both qualitatively and numerically, and the most effective ones in terms of establishing brands, boosting sales, and boosting long-term equity were honored with awards. Lanre Odutola, the Martell Creative Content Manager, commented on this accomplishment.
This performance, which features Davido—an Afrobeats icon and humanitarian—was made especially for the Nigerian market. It is firmly rooted in the local way of life, and his motto—”we rise by lifting others”—echoes Martell’s “audacity shapes legacy.”
The goal of the Martell brand is to stand out from the crowd by challenging the status quo, and we think Davido and what he stands for embodies this goal well in this advertisement.
