In the ever‑evolving intersection of faith, media and social scrutiny, gospel singer‑pastor Nathaniel Bassey has found himself at the centre of an online debate: the monetisation of faith‑based broadcasting.

The issue resurfaced this week amid remarks and social‑media discussions pointing to the fact that the Hallelujah Challenge YouTube channel—boasting millions of views and over 2 million subscribers—remains un‑monetised.

The Claims and Reactions

A video posted by a lady on X (formerly Twitter) sparked the fresh wave of commentary.

She criticised Bassey for refusing to monetise the channel, arguing that there was no moral conflict in doing so; in fact, she suggested the platform could be used to generate funds for the needy.

In response, others rallied in praise of Bassey’s decision. One X‑user wrote:

“I know Pastor Nath has said it before but, over again, it humbles me and put me on my knees to know that he didn’t monetise his YouTube channel despite the Hallelujah Challenge traffic. That’s intentionally not making thousands of dollars. God, please bless him. 🥹❤️”

Thus, the situation is nuanced: on one side the suggestion that monetising a platform is simply a practical matter, on the other a conviction that spiritual ministry should be free of commercial‑profit motives.

Bassey’s Position

While Bassey has not released a formal long‑statement defending the non‑monetisation, previous comments and social‑media posts give insight into his mindset. He emphasised that worship and the Hallelujah Challenge are about devotion, not about elevating personalities.

For example, he said that not knowing him or participating in his challenge does *not* make one less Christian.

And when the monetisation question arose publicly, supporters pointed out that the absence of monetisation reflects a deliberate choice.

For many participants of the Hallelujah Challenge, it’s not just about streaming worship—it’s about hope, testimony, connection.

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But in a world where clicks convert to cash, the choice not to monetise signals something: that perhaps for Pastor Bassey, this is first and foremost worship, not business.