A Lagos-based food vendor, Amoke Oge, has achieved a major milestone in Nigeria’s digital commerce space, racking up N2.3 billion in revenue after completing 500,000 deliveries through Chowdeck, one of the nation’s top online food delivery platforms. The announcement signals not only a landmark achievement for the vendor but also underscores the rising influence of e-commerce in transforming local food businesses across Nigeria.
According to Chowdeck, the impressive revenue figure stems from an average order value of N4,600, confirming the exponential growth and customer loyalty amassed by Amoke Oge, which is owned and operated by Hajia Amoke Odukoya. The company shared this update via a video post on its official X (formerly Twitter) page on Tuesday, May 20, 2025.
Pioneer Vendor Celebrates Record Milestone
Amoke Oge’s story reflects the power of digital platforms in empowering small businesses. She joined Chowdeck in its early days and was among the first 100 vendors to onboard approximately two to three years ago. Since then, the brand has grown to become one of the most successful food vendors on the platform.
“Amoke Oge just became the first woman-led business to hit 500,000 deliveries on Chowdeck — with an average order value of N4,600. We’ll let you do the math,” the company stated. In celebration of this achievement, Chowdeck’s CEO, Femi Aluko, personally visited Hajia Odukoya to offer congratulations and reaffirm the platform’s support for female-led ventures.
Success Built on Digital Efficiency
Amoke Oge’s story is not an isolated one. It comes shortly after another notable announcement by Chowdeck, which revealed that Korede Spaghetti, a popular vendor based around the University of Lagos (UNILAG), had surpassed N1 billion in sales facilitated by the platform. According to the vendor, Chowdeck helped solve “80% of our logistics problems,” allowing Korede Spaghetti to grow from serving students on campus to reaching customers well beyond university gates.
These two vendors exemplify the scalability that tech-driven delivery platforms now offer to small and medium-sized enterprises (SMEs) in Nigeria’s informal food sector. Their success proves that the combination of good food, entrepreneurial spirit, and logistical technology can produce extraordinary results.
Chowdeck’s Explosive Growth Trajectory
Founded in 2021, Chowdeck has seen exponential growth. In October 2024, the company announced that it had facilitated over N30 billion in total deliveries for the year and surpassed 1 million registered users, a huge leap from the just 319 users it had in its first month of operation. The platform now operates in eight Nigerian states, works with over 3,000 food vendors, and supports more than 10,000 delivery riders.
To fuel its aggressive expansion and technical infrastructure, Chowdeck secured $2.5 million in seed funding earlier in 2024. The funding round attracted support from major global and local backers, including Y Combinator, Goodwater Capital, FounderX Ventures, Hoaq Fund, and high-profile tech founders such as Simon Borrero and Juan Pablo Ortega of Rappi, along with Shola Akinlade and Ezra Olubi, co-founders of Paystack.
These financial injections have enabled Chowdeck to invest heavily in backend logistics, route optimization, and vendor support tools—elements critical to ensuring that vendors like Amoke Oge and Korede Spaghetti can succeed on a national scale.
Digital Platforms Redefine Nigeria’s Food Economy
The milestone recorded by Amoke Oge mirrors broader shifts happening within Nigeria’s food and hospitality industries. With urbanization and mobile technology reshaping consumer habits, more people now turn to delivery apps for convenient access to freshly prepared meals. Platforms like Chowdeck serve as a bridge between demand and supply—offering vendors a wider customer base while providing consumers with timely and reliable meal deliveries.
Unlike traditional food businesses constrained by foot traffic and local visibility, digital platforms eliminate geographical barriers and reduce overheads associated with logistics and delivery. Vendors also benefit from data analytics, real-time feedback, and targeted promotions, all of which contribute to scaling operations.
Expansion into Ghana: A Regional Ambition
Capitalizing on its domestic success, Chowdeck recently expanded operations into Ghana, marking its first foray into another West African market. This move reflects the startup’s ambition to replicate its Nigeria model in other parts of the continent.
To encourage adoption in the Ghanaian market, Chowdeck rolled out a customer referral program, a tiered reward system, and other promotional strategies aimed at building early momentum and brand loyalty. These initiatives aim to establish a solid user base and attract vendors and delivery partners quickly.
Pioneers Like Amoke Oge Shape the Future
The achievement by Hajia Amoke Odukoya speaks volumes about how digital tools can empower women entrepreneurs in traditionally informal sectors. By leveraging Chowdeck’s platform, she transformed a local food operation into a multi-billion-naira business, hitting a milestone that not only secures her a place in the digital food economy’s hall of fame but also inspires thousands of other local vendors.
Her story also reflects the potential of tech to narrow the gender gap in entrepreneurship, offering tools that level the playing field and allow talent, consistency, and innovation to shine—regardless of gender or location.
What Lies Ahead
As Chowdeck continues to scale and deepen its presence in both Nigeria and across Africa, the success stories of vendors like Amoke Oge and Korede Spaghetti serve as valuable case studies. They highlight the platform’s ability to not only connect buyers and sellers but to build real economic value for everyday entrepreneurs.
Moving forward, if Chowdeck sustains its momentum, fosters strong vendor relationships, and navigates the regulatory and logistical challenges of African markets, it could cement its status as the go-to food delivery giant on the continent—one vendor milestone at a time.
